Unlock your true value

Negotiate like the top talent in tech.
Show employers why investing in you is their best move. Get a trusted expert by your side, aligned with your goals.

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We've helped secure over $10,000,000 in added compensation
We've helped candidates like you negotiate with...
Ephicient logoThe Paak logoToogether logo2020INC logoToogether logoToogether logoToogether logoToogether logoToogether logoOE logoToogether logoToogether logoToogether logoAriseHealth logo
Ephicient logoThe Paak logoToogether logo2020INC logoToogether logoToogether logoToogether logoToogether logoToogether logoOE logoToogether logoToogether logoToogether logoAriseHealth logo
Ephicient logoThe Paak logoToogether logo2020INC logoToogether logoToogether logoToogether logoToogether logoToogether logoOE logoToogether logoToogether logoToogether logoAriseHealth logo

+

15

-

40

%

Typical Offer Increases

200

+

Successful Negotiations

10

x

Average Client ROI

+$

605

K

Largest Annual Increase

What our clients say

We have experience helping 200+ clients negotiate up-levels, above-band compensation, and even special executive terms.

Ready to feel valued?
‍Let's get started.

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Negotiate with confidence

Our expert coaching guides you through every stage of the job search and negotiation process. Here's our proven approach:

1. Strategic Assessment

We analyze your unique situation, goals, and market position to craft a tailored negotiation strategy that maximizes your opportunities.

Clarify Your Position

2. Leverage Building

Develop skills to strengthen your position, create compelling narratives, and set up effective leverage points throughout your job search and negotiation process.

Gain Negotiating Power

3. Pre-Offer Positioning

Learn how to set the stage for a strong offer, navigate recruiter conversations, and position yourself as a top candidate before the formal offer arrives.

Manage Relationships & Perception

4. Offer Analysis

Learn how to evaluate and respond to offers effectively, considering all components including level, title, salary, equity, benefits, and career growth opportunities.

Decode Your Offers

5. Upleveling Strategy

Master techniques to justify and negotiate for a higher level or title, increasing both your immediate compensation and long-term career trajectory.

Accelerate Your Career

6. Counter-Offer Crafting

Develop a compelling counter-offer that highlights your value, addresses company needs, and maximizes your total compensation package.

Persuade & Collaborate

7. Real-Time Negotiation Support

Receive live coaching and immediate feedback during crucial negotiation conversations to help you navigate complex interactions successfully.

Be Ready For Anything

8. Long-Term Success

Gain access to tools and strategies for continued success, including how to negotiate raises, promotions, and future job offers throughout your career.

Keep Up The Momentum

Learn how
we can help you.

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What our clients say

We have experience helping 200+ clients negotiate up-levels, above-band compensation, and even special executive terms.

+$115K/year and Principal up-level

When I was fresh out of college I gleefully accepted my first offer. Years later I was kicking myself for failing to negotiate. I didn't know how, or even that I could at the time, but I soon learned my mistake and came to realize that my financial progress year over year was all going to be relative to that initial number. I vowed never to make that mistake again.

When I was preparing to interview, Colin gave me confidence and skills to advocate for myself and ensure I was going to be properly valued in my next job. He helped me negotiate a +$115,000 per year offer increase for the first two years and a level-up to Principal.

My hiring manager said I was one of the best negotiators she's come across, and I have Colin's coaching to thank for it!
Robin M
Principal Product Manager, Adobe
Colin's invaluable mentorship

I was able to get a +$67,000 per year offer increase and a Staff-level role with less experience than the job listed. I couldn't have done it without Colin's help at each step. Colin's invaluable mentorship transformed my job search and career trajectory in ways I never thought possible. Colin helped me truly understand my worth in the current job market, giving me the confidence to aim higher. Colin introduced me to negotiation tactics that were completely new to me, empowering me to advocate for my true value. Throughout the entire process, from initial preparation to final negotiations, Colin was there providing expert advice and unwavering support. His strategies and insights were crucial in achieving this outcome. I can confidently say that without Colin's expertise and dedication, I wouldn't have achieved these remarkable results. He didn't just help me get a better job; he elevated my entire career outlook. I'm immensely grateful for his guidance and wholeheartedly recommend his services to anyone looking to make a significant career move.
Marlon A
Staff Technical Program Manager, LiveRamp
Annie is a true partner in the journey

Annie was an integral partner in negotiating my job offer, constantly going above and beyond to ensure I had the confidence to fight for what I deserved. I was very stressed because I didn't have a big tech background and interviewing at one of the biggest, and whether it was through a last minute text or a long vent session via video call, Annie felt like a knowledgeable friend and guide throughout the otherwise arduous process. She hyped me up, and pushed me in all the right ways while also respecting my boundaries in negotiation approach. I can't thank Annie enough for the unwavering support and service she provided. Strongly recommend her for anything!
Liz
Sr. Director of Marketing, Amazon
Great coach and negotiatorI

I worked with Annie for the VP of Product Management role at a startup during which Annie coached me on negotiation of TC, and eventually helped me achieve the desired outcome. Annie is passionate about work and can truly think from customers' benefits perspective. I'd highly recommend Annie if anyone needs a professional coach and negotiator for their career move
VP of Product

Find Out What's Possible

Let's make a plan.

Colin Lernell
Founder | 3x Sr. Director of Product

I have negotiated from the other side of the table as a Sr. Director. I have personally negotiated private & public Senior to VP offers, and I have helped candidates like you negotiate millions in offer increases. I also coach leadership candidates on long-term career planning and job searches, so I know that the negotiation and offer decision is about more than just money.

Annie Murray
Head of Negotiation Coaching

Drawing on my recruiting experience at Microsoft and Amazon, I've coached over 200 clients at tech companies, including FAANG, TikTok, Airbnb, Jane Street, and many startups. I helped a client secure a +$240k increase on a Google offer and negotiated up-levels to the coveted L7 FAANG position.

Recruiters negotiate daily.
Luckily, so do we.

Frequently asked questions

Who is a best fit for Valued?

Valued is ideal for tech professionals at all career stages. Annie and Colin have successfully coached over 200+ clients across a wide spectrum of roles, from VP of Product to Commercial Counsel to Senior Project Manager to Chief Operating Officer. Our clients have secured positions at all FAANG companies, Microsoft, TikTok, Walmart Connect, Deloitte, Robinhood, Accenture, Pinterest, Airbnb, DE Shaw, Jane Street, and numerous startups at various growth stages.

What makes Valued different from other tech negotiation coaching?

Valued stands out due to our unique combination of insider knowledge and hands-on support. Our team includes Colin Lernell, a 3x Senior Director of Product & Growth who has negotiated millions in offer increases and has been on both sides of the table, and Annie Murray, who brings insights from 200+ negotiations and her background as a former Microsoft and Amazon recruiter.

We offer real-time support during crucial conversations, providing live guidance when you need it most. Our approach focuses on tactical empathy, helping you understand and address company concerns to create win-win situations.

We analyze the entire compensation package from title to equity valuation to scope and career trajectory, not just salary, often finding value in unexpected areas.

We prepare you with customized simulations and keep our strategies current through ongoing industry conversations. Our focus extends beyond the immediate offer to your long-term career trajectory, often helping clients secure significant advancements.

This comprehensive approach has led to clients achieving typically 15-40% increases in total compensation, +$100k/yr increases, and even securing up-levels to Principal or Director roles that put them years ahead in their careers.

Is it worth it? What are Valued's coaching fees?

Yes it is! Our fee structure is designed to make the return on your investment easy and align our success with yours. The success investment is based on your first year negotiated increase.

Already a strong negotiator? We usually only need to improve your negotiation by 1-3% or just a few thousand dollars to make it worth your while in just the first year.

Given that our clients typically see +15-40% increases in total compensation, often with additional benefits like up-levels or improved equity terms, tech professionals like yourself find our fees to be more than a worthwhile investment in their future.

Does Valued offer executive-level coaching?

Yes, Valued offers executive coaching. Our services cater to professionals at all career levels, including executives and senior leaders in the tech industry.

Colin Lernell, our founder, is a senior product leader who has personally landed public company VP offers and CPO offers. He specializes in coaching tech and product executives on their job searches and promotions.

Our coaching for executives is tailored to address the unique challenges and opportunities that come with senior roles, including complex compensation packages, special terms such as accelerated vesting, extended exercise windows, severance clauses, non-competes, change of control clauses, equity negotiations, and strategic career moves.

We leverage our team's expertise and industry connections to provide insights and strategies specifically geared towards executive-level negotiations and career advancement.

When should I start working with Valued?

The earlier, the better! Our most successful clients engage us from the start of their job search. We've helped numerous professionals position themselves effectively from initial contact, leading to significantly better offers and even role uplevels. For instance, we helped one client secure a Staff-level role with less experience than the job listed, along with a $67,000 per year offer increase.

Can Valued help me with tough career decisions?

Absolutely. Colin is a 3x Senior Product Leader who has landed public company VP offers, growth-stage CPO offers, and big tech Director offers, plus has been a career coach for tech and product executives. Our experience with 200+ negotiations across various tech companies gives us unique insights into complex decision-making. We've guided clients through intricate equity discussions, helped secure favorable change of control clauses, and navigated tricky non-compete agreements. Our expertise has led to clients achieving up-levels and securing offers that put them years ahead in their career trajectories.

How does the coaching process work at Valued?

Our coaching process at Valued is comprehensive and tailored to your needs. We start with a strategic assessment of your situation and goals to craft a personalized strategy. We then help you build leverage and position yourself effectively before offers arrive. Once offers come in, we guide you through thorough offer analysis, upleveling strategies, and counter-offer crafting. Throughout the process, we provide real-time support during crucial conversations and build advocacy with the decision makers beyond just the recruiter. Our approach covers everything from pre-offer positioning to comparing offers and aiming for long-term career success, ensuring you have the tools and strategies to maximize your compensation and career trajectory.

Can I schedule an initial consultation to see if Valued is right for me?

Absolutely! We offer a complimentary consultation to discuss your specific situation. Whether you're eyeing a FAANG position, considering a startup offer, or anywhere in between, we can share how our experience with 200+ successful negotiations across the tech industry can benefit you. Contact us to schedule your consultation with our expert team.

Ready to feel valued?
‍Let's get started.

GET STARTED